BAKU, Azerbaijan, April 29, 2020,/PRNewswire/ — The Azerbaijan Tourism Board (ATB), along with the State Tourism Company (STA) of the Republic of Azerbaijan and in cooperation with Meals Security Company of the Republic of Azerbaijan (AQTA), has introduced the launch of an modern program referred to as SAHMAN (Sanitation and Hygiene Strategies and Norms).

Baku, Icherisheher Outdated Metropolis and Flame Towers, Azerbaijan

“SAHMAN,” which means “immaculateness” in Azerbaijani, is a nationwide marketing campaign set to remodel Azerbaijan’s present well being, security, and hygiene requirements. Supported by the UNWTO, it additionally reaffirms the nation’s dedication in the direction of offering a world-class tourism vacation spot for its residents and future guests alike within the post-pandemic world. ATB is finalizing talks with worldwide agency PwC to audit and certify these requirements.

As a part of the countrywide measures to comprise the unfold of COVID-19, SAHMAN will undertake a holistic method to gasoline innovation throughout the tourism , making certain the involvement of all related private and non-private companions, and the protection of these working within the sector. It is going to culminate with the launch of Azerbaijan’s Home Tourism Marketing campaign this summer time.

Florian Sengstschmid, CEO of Azerbaijan Tourism Board commented, “The present world pandemic has dropped at mild the necessity to reassess and improve our requirements throughout the . The SAHMAN program calls upon all stakeholders in Azerbaijan to undertake even higher practices of their companies within the curiosity of safeguarding public well being and supporting the regrowth of the . With this long-term shift in habits, we goal to make sure that these greater requirements might be upheld past the present disaster.”

To launch the marketing campaign, ATB and STA have partnered with the Azerbaijan Lodge Affiliation (AHA), Meals Security Company of the Republic of Azerbaijan (AQTA), regional municipalities, and DMOs, with plans to additionally invite different authorities sectors to decide to sustaining top-quality requirements throughout the nation. This system will deal with lodging, F&B, and touristic transportation suppliers – three key points of the tourism worth chain.

Stakeholders might be anticipated to decide to sector-specific checklists introducing initiatives equivalent to necessary precautionary measures, secure distancing, disinfection, quarantine areas, cleansing methodology, and extra. Individuals might be supported and incentivized via three major assist applications – Coaching, Facilities and Promotion – all of which might be financed by the STA. Implementation might be carried out in 4 phases, by: enrolling in this system via; taking part in on-line and onsite trainings and certification; labeling; and validation.

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